BizSugar.com › Startups › Rules for Starting an Advertising Campaign

Effective marketing and strategic advertising are key to the success of any kind of business, more so with small/medium ones. Whenever a new product is launched in the market or when a business desires to grow, companies begin advertisement campaigns. The other desirable objectives are to make its presence known to its competitor, when there is a dip in the business profits or when a misconception exists among the potential customers regarding the product/services.