BizSugar.com › Startups › Should Startups Invent or Innovate

An invention is likely to have longer commercialization cycle, to be more risky, may require more upfront capital but the rewards are that it would give you a huge competitive advantage and create a ‘blue ocean’ market. Innovations generally operate in known market conditions. Usually, this involves carving out a niche in an existing large pool of customers. The need for the solution is understood and customer realizes the value story quicker and adoption is likely to be quicker.