BizSugar.com › Startups › Should you Pitch First or Last at Demo Day?

Consider this scenario: Demo day at your accelerator is coming up soon and the organizers have asked you and the other start-ups in your cohort to sign up for a time to deliver your pitch to investors. Should you pick the first slot, the last slot, or a time in the middle?
The technical guys on your team all tell you it doesn’t matter. What you say matters more than when you pitch, they argue. But you remember enough of your behavioral economics and marketing classes from college to know that investors won’t react to the early pitches the same way as the later ones. You just can’t figure out the direction of the effect.