BizSugar.com › Startups › Social-Media Strategy for Your Business

An all-too-common question I get from startups and small businesses is "What's the right social-media platform for my business?" Is it Facebook, TikTok, Instagram, or one of the other 100 active and emerging platforms vying for attention these days? The right answer is that not all of these are worth your attention, but I always recommend that you start with at least one.