A look at how to start a gym that differentiates itself by offering free membership.

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Written by ShawnHessinger
5622 days ago

I think the idea of offering radical pricing (including freebies) is definitely a trend whose time has come. The thing I'm wondering is about the idea of charging someone because they forgot to show up one week. Somehow this seems like free checking with steep overdraft fees. It's the kind of thing that angers people...and not at themselves for making a mistake! Free stuff should be offered as an enticement for going ahead and getting paid services, not as a camouflage for costs instituted as a punishment for customer behavior. Perhaps a free membership at a store or club that makes its money on other things besides membership fees would be a better model.



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