BizSugar.com › Startups › Startup Professionals Musings: 10 Keys To Surviving Startup Cash Flow Requirements

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. I often get asked about the real alternatives to bridge this valley, and there are some good ones I will outline here.