BizSugar.com › Startups › Startup Professionals Musings: 10 Keys To Tapping The Hidden Power Of The Best Story

The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive facts. But in reality facts only go so far. Stories often work better, because humans don’t always make rational decisions.