BizSugar.com › Startups › Startup Professionals Musings: 5 “What-Ifs” To Include In A Startup Financial Model

If you think that financial modeling for a new business is arcane magic, limited in value to financial wizards and professional investors, then you have been listening to the wrong advisors. In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions.