BizSugar.com › Startups › Startup Professionals Musings: 5 Keys To Starting New Trends Rather Than Following

I’m sure all of you are convinced that your new business will create the next trend and ride the wave to success, but the reality is that most startups fail, so anticipating future trends is clearly harder than it seems. In my experience, it takes more than a gut feel, so predicting breakthrough changes and new trends is a skill that must be learned, and made part of your business process.