BizSugar.com › Startups › Startup Professionals Musings: 5 Keys To Vetting Investors Before You Accept Funding

Even though the color of their money is always green, all startup investors are not the same. Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels.