BizSugar.com › Startups › Startup Professionals Musings: 5 New Rules For Getting Customers To Advocate For You

Have you noticed that more companies beg you to participate in their business today? It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. Welcome to the “Participation Age” of marketing.