BizSugar.com › Startups › Startup Professionals Musings: 5 Strategies To Capitalize On Hard Times In Business

Donna Fenn, in her classic book, “Upstarts! How GenY Entrepreneurs are Rocking the World of Business,” was one of the first to predict that Gen-Y would lead the charge, bounce back from the last recession, and be big winners. She describes a new generation of entrepreneurs that is highly collaborative, quick and alert when it comes to new technologies, and hell-bent on changing the world in general.