BizSugar.com › Startups › Startup Professionals Musings: 5 Tactics To Ensure Your Solution Is Customer Driven

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem, since investors ignore these, and customers other than early adopters will be hard to find.