BizSugar.com › Startups › Startup Professionals Musings: 6 Keys To Defining And Exploiting Your Secret Sauce

Finding your sweet spot as an entrepreneur needs to start with a meaningful personal purpose that is also a business opportunity. Some people are so passionate about a cause that they forget to consider the lack of business potential, while others are so enamored with profit that they jeopardize their ethics. Both ends of this spectrum fail to bring long-term satisfaction or success.