BizSugar.com › Startups › Startup Professionals Musings: 6 Reasons To Disclose Your Startup Idea Before Commit

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. They have enough confidence in their ability to deliver that they don’t worry about someone stealing the idea to get there first, and they don’t forget to listen carefully to critical feedback. They become walking public relations machines for themselves, as well as their idea.