BizSugar.com › Startups › Startup Professionals Musings: 6 Ways To Build A Business Based On A Higher Purpose

Commonly, I find that business owners and entrepreneurs look first at solutions which solve painful problems, or have high profit margins, regardless of their own commitment to a higher purpose, such as saving the environment or helping the underserved. For your own happiness and satisfaction, I recommend you start instead working from that higher purpose and passion.