BizSugar.com › Startups › Startup Professionals Musings: 6 Ways To Test Your New Venture Sustainability Early

How do you convince investors that your business model will really work, before you have a revenue stream that exceeds your expenses? Even if you are bootstrapping your business, and you are the only investor, you should be asking yourself the same question. Too many founders have learned that passion and free beta products do not imply a sustainable business.