BizSugar.com › Startups › Startup Professionals Musings: 7 Business Experimentation Myths That Are Outdated

In my work with you as an entrepreneur or small business owner, I find that most understand the need try out new business models and product innovations, but trust their intuition rather than running a disciplined business experiment first. The result is that you often take a big financial hit, and lose key customers, before you realize that the change didn’t work. There is a better way.