BizSugar.com › Startups › Startup Professionals Musings: 7 Keys To An Engaging Framework For Social Media Mktg

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches.