BizSugar.com › Startups › Startup Professionals Musings: 7 New Venture Leader Attributes That Excite Investors

In the beginning all businesses are just people playing out an idea. It’s never the other way around – there is no idea so big that it doesn’t need people to make it succeed. Investors know this, hence the saying “Bet on the jockey (founder), not the horse (idea).” A great jockey is a great role model.