BizSugar.com › Startups › Startup Professionals Musings: 8 Challenges For Startups With A Neighborhood Focus

Even though the world is getting smaller, due to easy global connectivity, people still feel alone if not well-connected locally. There is also more going on in every location, so this personal need and super sensitivity to the local community has spawned a new breed of Internet startups, called “hyperlocal.” The term first appeared at least ten years ago, but the model is now very common.