BizSugar.com › Startups › Startup Professionals Musings: 8 Keys To Innovation And Responding To Market Change

As I “grew up” in business in big companies, including IBM, I always wondered why the real innovations seemed to come from startups, while we had more resources and more experience. Later, in my second career as an entrepreneur with startups, I realized that limited resources and fresh insights actually created the mindset that relied on market change and innovation to survive.