BizSugar.com › Startups › Startup Professionals Musings: 8 New Ways To Focus On Customers For Trust And Profit

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Customer expectations of a relationship and personalization are stretching every business today, and pervasive use and confidence in social media by customers can override all your image building and marketing messages.