BizSugar.com › Startups › Startup Professionals Musings: 8 People And Process Skills Required In Any Business

As an investor in startups, I most often see entrepreneurs who are technologists, or at least have a real passion for a specific product. They rarely highlight their marketing and relationship skills, even though, in my experience, these are more often the key to success in business than product skills. I’m a believer in the old saying that investors look for great people, more than great ideas.