BizSugar.com › Startups › Startup Professionals Musings: I Haven’t Seen A Startup Yet Thrive Without Marketing

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product or service is so “buzz-worthy” that the merits will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends.