Startups Need To Build Solutions, Not Technology

Posted by martinzwilling under Startups
From http://blog.startupprofessionals.com 3720 days ago

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem, since investors ignore these, and customers other than early adopters are hard to find.

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Comments

Written by HeatherStone
3720 days ago

Hi Martin,

I think this is true to a point. There is a caveat, however. Some technology presents solutions for problems people don't even know they have yet. Think the PC, smartphones, or even television. I think it's possible that sometimes technology creates its own need -- like products. It's an aspect of business we sometimes don't consider.

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