The Idiot's Guide to Destroying a Community

Posted by lkpetrolino under Startups
From http://www.flyingpigconsulting.com 4177 days ago
Made Hot by: cherry93 on June 15, 2013 3:11 am

Community by definition is not about YOU, it’s about them. It doesn’t just work as a one way street to fuel your sales. It is about relationships, about giving to the people who give you their trust (through sign up, info, participation, etc.). It isn’t a quick overnight get rich scheme, it takes time, commitment, work and an understanding of who the people are you are reaching out to.

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Comments

Written by HeatherStone
4176 days ago

Hi Laura,

Ultimately, the bottom line is that community members must see a value to joining. (Of course, this can be a subjective thing, at times.) I sometimes shake my head in disbelief when looking at some very popular communities. (Hot or not type sites.) One person's meat is another's poison, as they say. But what's sad is when community builders don't bother to give any thought at all to why people might want to join.

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