BizSugar.com › Startups › The Role of Creative Thinking in a New Product Launch

ost of us are creatures of habit, and that includes entrepreneurs. If a business is running smoothly, we stick with what we’ve been doing. That may not be the best plan of attack if you want to expand. Offering new products or services is one way to grow your business, but you need to be creative about how you introduce these products or services. Creative thinking has a role to play in the launching of a new product. In fact, creative thinking can be a valuable tool through all aspects of your business.