BizSugar.com › Startups › Traction Metrics Seed Real Startup Funding And Growth

Almost every entrepreneur looking for outside investors has heard the annoying rejection, “You are just too early – come back when you have more traction.” That should make you wonder - how do you measure traction in a metric? If it’s so important to investors, perhaps you should be using traction to measure your own progress, independent of a need for additional funding.