BizSugar.com › Startups › What Is Black Hat SEO and Why You Should Avoid It - BusinessLoad.com

In terms of search marketing, there are typically two approaches: white-hat SEO and black-hat SEO. The term “white hat SEO” refers to online marketers who follow the “rules” of the industry by implementing best practices. Marketers who manipulate best practices in order to essentially “cheat” the system are known as “black hat SEO” practitioners.