BizSugar.com › Startups › What You Need to Know Before You Start a Business

Starting a new business is so exciting that you might be tempted to jump right in without developing a plan. But before you launch, it’s important to answer these questions: things to know
1.Who is your target market? You should be able to describe the prospective customers you plan to attract very specifically—not just “women” or “teenagers” but “urban professional women over 40” or “fashion-conscious, plus-size teenage girls.” Define their age range, income, marital status, location, interests and disposable income; figure out where they like to shop both online and off. Doing market research will help you find the target market with the biggest potential.