Entrepreneurs: Your Potential Customers Are Liars

Entrepreneurs: Your Potential Customers Are Liars - http://www.catecosta.com Avatar Posted by CateCosta under Strategy
From http://www.catecosta.com 1977 days ago
Made Hot by: PMVirtual on June 4, 2015 10:57 pm
I have a quick but important post for you all this week; it’s all about how everyone’s a liar.

Provocative and dramatic, I know, but it’s true, and not accepting it gets a lot of new entrepreneurs into a lot of trouble with their businesses. Now, I’ve talked a lot about business planning: doing market research, figuring out who your target customer is, creating business plans…and that’s all very valuable. However, it’s incredibly important that while you’re doing all of this planning you remember that the people you’re talking to, your target customers, can’t be trusted.





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