Set aside the process of branding your business. A business without a clear identity won’t be successful.





Comments


Written by HeatherStone
2459 days ago

Just another thought based on one of the other comments on this post. Branding is critical, given that it sets your company, product, or service apart from competitors, but, ultimately, keep your focus on the quality of your products and services themselves. Ultimately the quality of these is what truly builds your brand even if social media and other marketing helps you spread the word about that quality.



Written by HeatherStone
2461 days ago

Lots of good advice here! What I find difficult is taking this systematic approach to branding when you're trying to bootstrap a small business in your spare time, while holding down a job. The motivation factor just isn't always there equally for each step of the process. I think pushing ahead on all fronts is best as an alternative to not pushing on any, though. Sometimes you just don't evolve the whole brand concept at one sitting. I find that then it's best to develop what I can and skip what I can't do for now, going back later to redefine, rework, or add. It's not an ideal process, but it's better than waiting.



Written by hishaman
2460 days ago

Valid points Heather, thanks a lot for your input.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!