A buyer persona, also known as a customer avatar, is a representation of your company’s ideal customer. Depending on your industry and target market, you may have several buyer personas to create. When you create a persona for each portion of your target market, you can better refine everything in your marketing and sales tactics by writing copy as if you were speaking directly to a live person with defined wants, needs, likes, and dislikes.
How to Develop a Great Buyer Persona - Insightly
Posted by megantotka under StrategyFrom https://www.insightly.com 3165 days ago
Made Hot by: thecorneroffice on August 30, 2015 1:23 pm
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