How To Dominate SERPs By Focusing On Topics Instead Of Keywords

Posted by StellaShveyqgd under Strategy
From https://www.searchenginejournal.com 322 days ago
Made Hot by: sundaydriver on March 21, 2022 10:07 am

Learn how to take advantage of a topic-focused approach to content and site structure to dominate search results post-BERT and MUM.

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Comments

Written by bsdigital
302 days ago

Keywords are everything when it comes to getting a website on the first page of Google. However, you're still competing with hundreds if not thousands of websites around your targeted keyword phrase. What's more straightforward is focusing on topics instead and building content that resonates with users who have a question about what you offer in order for them to find your company or product. This will result in traffic coming from all over the place because people searching for those terms will be looking for answers as opposed to just places where they might buy products related to their specific query.

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