Is Networking a Waste of Time? [podcast]

Is Networking a Waste of Time? [podcast] - http://www.ducttapemarketing.com Avatar Posted by lyceum under Strategy
From http://www.ducttapemarketing.com 2759 days ago
Made Hot by: logistico on May 12, 2014 11:46 pm
The simple answer to the question posed in the title of this post is – maybe.

Networking is actually one of the most powerful strategic activities you can engage in if you do it right. In fact, when people ask me what they should do to market their business when they are just getting started I tell them to start networking.

However, I don’t simply mean print off a bunch of business cards and head out to the next wine and cheese Chamber event and start passing out your new cards.

Effective networking today has taken on a vastly different look but one thing has not changed – networking is not about selling, it’s about connecting people.





Comments


Written by HeatherStone
2759 days ago

Hi Martin,

I'd agree with the post and the podcast here. I suspect the right answer to the question is...maybe. I'd never say networking is a waste of time IF you have a clear objective. The key thing to remember is that your time is the most valuable commodity you have. So it's a bad idea to follow any strategy just because you feel you should. Have a reason to invest your time. There should be a payoff to the time you're putting in.



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