When Joe Chernov joined Eloqua, an online marketing automation vendor, traditional PR tactics held center stage.
Recognizing that change was needed, Chernov took on a new role, “Director of Content”.
Chernov’s increasing use of social media tools led to one of Eloqua’s most successful viral marketing campaigns.
Focus on content leads to successful viral marketing campaign
Posted by MattMansfield under Success StoriesFrom http://www.mattaboutbusiness.com 4934 days ago
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