BizSugar.com › Success Stories › Impressive Havaianas Brand Experience

For Australia Day, Havaianas came up with a smart experiential campaign for their company: the Havaianas Thong Challenge. This one day lasting event will drag people to the beach for a day of fun in the surf. It’s about getting many people in giant inflatable Havaianas Thongs linked as a human chain, out on the water. Havaianas Thong Challenge attempts to break the world record for the ‘longest line of inflatable air beds in water’. Through this event Havaianas is raised funds for Starlight Children’s Foundation and the Surf Lifesaving Clubs.