BizSugar.com › Technology › Mobile: Getting data about your own mobile traffic

Seemingly everywhere you turn at the moment, small businesses are being told about the need for a mobile presence. You need an app, sales calls will tell you, or you need a mobile website.

It’s not surprising that mobile is at the forefront of the mindsets of businesses. After all, as recently as September 2009, mobile web traffic was almost negligible, representing just 0.02% of UK web traffic*. Today, it’s perfectly feasible that 30%+ of your traffic is mobile.

But those figures are averages, looking at millions of web views across multiple sectors. What you need to make your business decisions about mobile is a means of assessing what your mobile traffic profile looks like. So let’s do away with averages and instead focus on what matters to you – your website.