Staying a step ahead: the economic benefit of gimmicks

Staying a step ahead: the economic benefit of gimmicks  - http://jackyan.com Avatar Posted by lyceum under Technology
From http://jackyan.com 3025 days ago
Made Hot by: FutureVision on August 26, 2013 5:55 pm
By Jack Yan:

When I proposed free wifi as a campaign policy in 2009, it was seen as gimmicky by some. I wasn’t a serious candidate, some thought. But those ideas that have demand, such as wifi, have a way of becoming mainstream. The gimmicky tag is lost.
Just as it was lost with the microwave oven, the compact disc, or the cellular phone.
Not that the wifi idea was anything that new. Nor was it that original. It was simply a logical thing to propose for anyone who had done a spot of travelling (perhaps I did more than my rivals that time?), and had seen the potential of having the internet on tap to those using mobile devices. (The irony of this is, of course, I was not a regular user of mobile devices, at least not till they got to the technology that I expected of them.) If by providing such infrastructure, others could benefit, then was there anything to lose?






Comments


Written by tiroberts
3019 days ago

It's important to take ahead of the curve and keep your competitive streak. Thanks for sharing with us.



Written by lyceum
3019 days ago

To: Yes it is. Have you been in Jack Yan's home country, NZ?



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