BizSugar.com › Technology › Technology Aids Small Business With Loyalty Programs

Blogger Hutch Carpenter at Blogging Innovation points to at least two tech companies, the social network Foursquare and the mobile phone payment system Square, that are in the process of making loyalty programs much easier for small business. This is because both enable the collecting and tracking of data on customer identity and visit frequency that allow small businesses to identify and reward frequent customers easily. Carpenter says this kind of tool is still not available to small businesses operating primarily in the offline world but theorizes that the company developing such a tool would have a very large market indeed.