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Whether you're creating an ad, a promotion or some other kind of marketing message, don't forget to include a call to action. This is a simple statement that tells your customer what action you want them to take and ideally that includes a sense of immediacy or urgency encouraging customers to take Read More

Never underestimate your competition. Never bring less than your A game. Zee Worstell, president of Accelerate Her, an online community for women business owners, is constantly reminded of basic business principles. Recently, when she attended one of her daughter's softball games, she was reminded Read More

What Tony Blair has to say applies to all of us, no matter what we are doing. If not, events will take over your life. Read More

Institutional investors — such as pension plans, sovereign wealth, insurance companies, and endowments — pool funds in order to invest in securities and other investment products. Read More

The wolves are at your door. And they’re pounding on it. Hard. You have to do something fast, really fast, in order to stay in business through June 1 and beyond. Here is the first step you need to take. Read More

How do you achieve happiness as an entrepreneur? Here are a few do’s and don’ts, ordered in an easy to read Top 10 list. Read More

It’s a tough world out there. Customers are demanding more. Competition is keen – sometimes from unexpected places. Your business must work harder and smarter to improve profits. And on top of it all, there always seem to be new taxes and regulations to deal with.

Sometimes however (not that thi Read More

Even if you’re not enthusiastic about the whole “save our planet” business, you’d probably be interested in saving some money. Considering that lighting and air conditioning are two expenses you have complete control over, you might want to begin cutting costs in that department.

Approximately 3 Read More

Many people believe that setting up a business online is the hardest part, what they don’t realize is how difficult it can be to keep their business competitive once they are up and running. Today we’ll look closely at follow up. I will cover three major areas where follow up and follow through wi Read More