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Testimonials are a powerful form of social proof that can convince website visitors to do business with you. Unfortunately, many small businesses fail to ask for testimonials on a consistent basis. Here are some of my favorite tips to start getting those valuable testimonials. Read More

Jeff Sauer of the Jeffalytics blog has given the best evidence I've seen to date of how Google+ is influencing search results. A must-read for anyone looking to boost their SEO. Read More

‘The fold’ – the the point on a web page where a user has to scroll to see more – has caused major debate among web designers. Many believe content below the fold is less likely to be seen by users, while others say users scroll automatically. Find out which is true, and see examples of websites wh Read More

A very interesting video by Guy Kawasaki at Silicon Valley Bank’s CEO Summit, Guy shares 12 lessons he learnt from Steve Jobs. A must watch video for every entrepreneur. Read More

Content marketing isn't nearly as complicated as some of us like to make it -- in fact, Brian Clark of Copyblogger boils it down to five simple elements: Context, Cornerstone, Connection, Conversion, and Copy. Read More

It's a pretty well-known fact that many offline small businesses have yet to make the leap to online marketing. But why is it that so many small businesses are choosing to operate the “old-fashioned” way, with little recognition of the Internet as a channel or a source of leads? Read More

“Content marketing” is a hot business buzzword these days—and for good reason. The practice of creating online “content,” whether it’s articles and blog posts, social media posts or online videos, can bring a small business big results. If you’re skeptical about whether content marketing can really Read More

Creating useful and relevant content and advertising it on the internet is certainly an excellent way for businesses to make their brand recognizable, sell their product and services, and aid in Search Engine Optimization through backlink building. Read More

Business blogging is important to market your business online, but to reap the benefits, you need to be able to write effective posts. Learn how. Read More