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2012 looks to be a transitional year for the economy. While the market appears to be improving, companies looking to succeed online should maintain a recession-friendly business plan. Read More

Marketing bland content can be performed effectively by strategically planning your posts around readers’ interests. Read More

Affiliate marketing is the newest craze! Well, if you think it is then you are most probably left behind. This marketing strategy can complement or even replace other kinds of both offline and online marketing when it comes to essential marketing channels. Read More

There are several different reasons a company might want to start a blog. Even if you don’t think your readers would appreciate it, you may still benefit greatly. Consider some of the reasons your company should start a blog: Read More

ColderICE got some face time with Anita Campbell of SmallBizTrends.com just before she takes the stage at Social Biz Atlanta. Anita gave us some great tips on building a community for your business or brand. Read More

By Caron Beesley. If you are starting an online business, conducting email marketing, or interacting with your customers via your website, then you need to be aware of and adhere to online privacy policies. The thing about online privacy policies is that they differ from business to business and mu Read More

Do you make the mistake of doing ghost town link building? Here are some practical tips to ensure that the sh engines sore than just a facade in your backlink profile. Read More

In the corporate world, and for many consumer electronics brands, blogging has also become an essential component of a social media strategy – and with good reason. If you’re not already blogging for your company, here are five great reasons to log on and get started. Read More

This is going to sound strange coming from an SEO professional, but organic SEO alone isn’t enough when it comes to developing an online marketing campaign. While SEO is incredibly important for online success, it is only one piece of the online marketing pie that a website needs to invest in if it Read More