Eight Steps to More Effective Welcome E-mails

Eight Steps to More Effective Welcome E-mails - http://www.targetmarketingmag.com Avatar Posted by blueenergy under Online Marketing
From http://www.targetmarketingmag.com 4569 days ago
Made Hot by: on February 7, 2008 5:18 am
Brand and subject lines are key factors in getting your e-mails opened, but so is your recipients' prior experiences with your e-mail efforts. 51.2% of survey respondents indicated prior value influences their decisions to open e-mail. What's more, prior value was the only factor to exhibit year-over-year growth. What this means is the value clock Read More

Google allows marketers to bid demographically

Google allows marketers to bid demographically - http://www.bizreport.com Avatar Posted by ArmadaIG under Online Marketing
From http://www.bizreport.com 4573 days ago
Made Hot by: on February 7, 2008 12:30 am
A new targeting option is available to marketers using Google's Adwords marketing - geographical targeting. The upgrade in the system allows businesses to advertise to consumers based on age or gender. Read More

Test: mornings may be best for email marketing

Test: mornings may be best for email marketing - http://www.bizreport.com Avatar Posted by JohnH under Online Marketing
From http://www.bizreport.com 4569 days ago
Made Hot by: on February 6, 2008 10:34 pm
Recently marketers tested the timing of email messages and found some interesting results. They found that emails sent in the morning performed nearly 10% better than emails sent in the afternoons. Read More

Online Marketers: Email Beats Search, Display Advertising

Online Marketers: Email Beats Search, Display Advertising - http://www.marketingcharts.com Avatar Posted by TimJustus under Online Marketing
From http://www.marketingcharts.com 4580 days ago
Made Hot by: on January 26, 2008 8:32 pm
Eight in 10 marketers cite email as the best-performing medium, ahead of search and display, according to Datran Media's second annual survey of 2,000 online marketing professionals conducted in December '07. Email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display, said Dat Read More

Consumers remain unhappy with business email

Consumers remain unhappy with business email - http://www.bizreport.com Avatar Posted by alphalife under Online Marketing
From http://www.bizreport.com 4586 days ago
Made Hot by: on January 21, 2008 12:30 am
Return Path's 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers. Read More

The real secret to ranking high in search engine results pages

The real secret to ranking high in search engine results pages - http://www.smallbusinesssem.com Avatar Posted by JohnH under Online Marketing
From http://www.smallbusinesssem.com 4590 days ago
Made Hot by: on January 16, 2008 2:23 am
No, it's not adding Free Apple iPod to your site a thousand times. According to search engine optimization expert, Matt McGee, ranking high in SERPs can't be achieved overnight. Instead, it takes the commitment and patience to build what he calls the "SEO Success Pyramid." A great article for anyone beating their head against the Google wall. Read More

Video: SomethingStore.com - Creative Ideas Get Noticed

Video: SomethingStore.com - Creative Ideas Get Noticed - http://www.jimkukral.com Avatar Posted by jimkukral under Online Marketing
From http://www.jimkukral.com 4591 days ago
Made Hot by: on January 15, 2008 7:42 pm
Video showing a cool example of how creative ideas work online. Read More

How 30 minutes a day can result in 250 inbound links

How 30 minutes a day can result in 250 inbound links - http://www.oldschoolseo.com Avatar Posted by JohnH under Online Marketing
From http://www.oldschoolseo.com 4591 days ago
Made Hot by: on January 14, 2008 9:58 pm
First, know that the 250 links will come over time - it's not a one time event. It is actually a pretty simple strategy and will have more benefits than just getting inbound links. I am referring to the practice of strategically commenting on blogs. Sure, it's been talked about, but the question is are you doing it? And if you are, are you doing i Read More

Solving Customers' Problems to Create Relationships by Mike Moran

Solving Customers' Problems to Create Relationships by Mike Moran - http://www.smallbusinessnewz.com Avatar Posted by Jenny under Online Marketing
From http://www.smallbusinessnewz.com 4594 days ago
Made Hot by: on January 13, 2008 10:42 pm
The Web is ushering in a new way of communicating with customers, but instead of the breathless hype of the old days designed to make one sale, we need to solve a customer's problem to create one relationship. If we truly help people, you can be sure that few of them will remember to buy from us. Unfortunately, more and more of our target markets Read More

Internet Marketing Resolutions: Don't Rest on Your Laurels in 2008

Internet Marketing Resolutions: Don't Rest on Your Laurels in 2008 - http://chiefmarketer.com Avatar Posted by Becky under Online Marketing
From http://chiefmarketer.com 4595 days ago
Made Hot by: on January 13, 2008 5:40 pm
This article covers ideas for Internet marketers to thrive in 2008... such as the new dynamics of search marketing, handling negative reviews, delivering utility, customer collaboration, and ideas for video marketing, widgets, apps, and other Web 2.0 marketing, etc. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!