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Online marketing can be overwhelming. Instead of trying to measure everything, just focus on these 3 essential blog metrics. Read More

I was reading a post by Nick Stamoulis on Business2Community about making your website a brandable entity. In the process of leaving a comment I was reminded of an old website analogy…

Your website is like a restaurant. Google is the busy corner location on which every restaurant wants to open. Read More

They're not your fans or followers: they're your *community*, so think of them like that instead. Incorporating your fans or followers into your brand, listening to their inquiries and making them feel like they matter by adopting their suggestions, featuring them on your page, engaging and rewardi Read More

Internal linking is an important part of any small business website strategy. In this post, I look at the how as well as the why for using internal links, touching on seo and then going beyond the search stuff. Read More

A few comments here and there on a YouTube video, a forum page, review site or Twitter can easily snowball into a PR crisis or add value to a brand. Monitoring online discussions, conversations and people’s sentiments are not just an indicator of what customers are saying, they are a influencers o... Read More

Update your business web presence with the latest online tools and marketing strategies that help keep your small business competitive --

Nowadays, simply having a website presence for a business is not enough. Updating and evolving your online business presence is critical to grow your busines Read More

For small businesses, local search is becoming increasingly important to the bottom line. Learn how to optimize your Google Places page. Read More

When it comes to cutting your home office expenses, you should consider what your present expenses are, before evaluating the options available. I will reveal Read More

Quick, which is more important to your SEO—keyword research or site content? It’s actually a bit of trick question. Keyword research and site content actually work together to create a well-optimized site. Conducting keyword research won’t do much good if your site is full of low quality content. M Read More