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5 PR Tactics to Increase Target Industry Media Exposure and Coverage - Small Business Marketing Tools

Posted by seltzer04 under Public Relations
From http://sbmarketingtools.com 4226 days ago
Made Hot by: HomeBusinessMedia on October 10, 2012 5:07 am

A company profile, interview or story in a top industry publication can be a GOLDEN opportunity for small businesses. Increasing media exposure and coverage within your target industry often translates into more business opportunities and more growth momentum. An active PR strategy should involve s Read More

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10 Tips For A Successful Media Interview - Small Business Tips and Resources-The Small Business Playbook

Posted by GaryShouldis under Public Relations
From http://www.thesmallbusinessplaybook.com 4238 days ago
Made Hot by: jamiesteinberg on September 29, 2012 5:18 am

So you have the interview set, now you just have to prepare for it. If it’s your first or second time, you’re probably nervous. That’s good, it means you’re taking the opportunity seriously. Doing an interview isn’t difficult, you just need to prepare and understand a few basic tips that will le Read More

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How to Get Media Exposure Without Buying It

Posted by marshafriedman under Public Relations
From http://emsincorporated.com 4240 days ago
Made Hot by: focusmedia on September 26, 2012 3:21 am

TV, radio and print (online and offline) are still great channels for getting your message out to large audiences. Read More

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How to Turn Bad Publicity Into A Good Thing For Your Business

Posted by mywifequitherjob under Public Relations
From http://mywifequitherjob.com 4261 days ago
Made Hot by: smallbizsavvy on September 6, 2012 4:31 pm

What if a customer complaint goes viral, or a journalist latches onto a shortcoming in your business and publishes it for your potential customers to see? Read More

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Serve Your Customers’ Situation Better by Partnering

Posted by kareanderson under Public Relations
From http://howwepartner.com 4293 days ago
Made Hot by: HeatherStone on August 5, 2012 5:00 am

Three real-life, partner-based success stories show you how to attract more customers while spending less on promotion. Read More

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An Unexpected Way to Become the Top Choice - Forbes

Posted by kareanderson under Public Relations
From http://www.forbes.com 4294 days ago
Made Hot by: Small Business Bluesman on August 4, 2012 7:33 am

Whoever crafts the most captivating, credible label, characterization and/or narrative usually wins -- in business, politics and other parts of life. Stand out from the competition by your vividly described point of difference, not by throwing mud at your competitors Read More

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The Business Headshot Makeover

Posted by amabaie under Public Relations
From http://lourceyphoto.com 4294 days ago
Made Hot by: hbstuart96 on August 3, 2012 5:45 am

Are you putting your best foot forward with your business headshot or are you making some of these mistakes? Find out how these guys fared in our Business Headshot Makeover. Read More

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12 clever ways to brag without “bragging” online

Posted by amabaie under Public Relations
From http://www.seo-writer.com 4328 days ago
Made Hot by: LadySophy on June 30, 2012 4:51 am

You want people to be impressed. You want them to think you are the cat’s meow. But how do you build a reputation online without sounding, you boastful? Stuart McHenry shares 12 creative ideas. Read More

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Abercrombie & Fitch Caught With Their PR Pants Down

Posted by denissemarie under Public Relations
From http://prverdict.com 4338 days ago
Made Hot by: Chaos on June 22, 2012 4:56 am

The PR Verdict: “F” (Full Fiasco) for Abercrombie & Fitch. When a public company hits the headlines, the PR needs to move fast. What happened here?
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Why Networking Events are Worthless

Posted by GaryShouldis under Public Relations
From http://www.thesmallbusinessplaybook.com 4351 days ago
Made Hot by: cherry93 on June 11, 2012 5:16 am

Have you ever attended a networking event, excited at the prospect of meeting new and interesting people……and left the event with a headache and a hand full of brochures for exotic Acai Berry drinks and other useless marketing junk? Did you feel like you just wasted your time? Read More