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A company profile, interview or story in a top industry publication can be a GOLDEN opportunity for small businesses. Increasing media exposure and coverage within your target industry often translates into more business opportunities and more growth momentum. An active PR strategy should involve s Read More
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So you have the interview set, now you just have to prepare for it. If it’s your first or second time, you’re probably nervous. That’s good, it means you’re taking the opportunity seriously. Doing an interview isn’t difficult, you just need to prepare and understand a few basic tips that will le Read More
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How to Get Media Exposure Without Buying It

Avatar Posted by marshafriedman under Public Relations
From http://emsincorporated.com 4440 days ago
Made Hot by: focusmedia on September 26, 2012 3:21 am
TV, radio and print (online and offline) are still great channels for getting your message out to large audiences. Read More
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What if a customer complaint goes viral, or a journalist latches onto a shortcoming in your business and publishes it for your potential customers to see? Read More
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Serve Your Customers’ Situation Better by Partnering

Avatar Posted by kareanderson under Public Relations
From http://howwepartner.com 4493 days ago
Made Hot by: HeatherStone on August 5, 2012 5:00 am
Three real-life, partner-based success stories show you how to attract more customers while spending less on promotion. Read More
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Whoever crafts the most captivating, credible label, characterization and/or narrative usually wins -- in business, politics and other parts of life. Stand out from the competition by your vividly described point of difference, not by throwing mud at your competitors Read More
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The Business Headshot Makeover

Avatar Posted by amabaie under Public Relations
From http://lourceyphoto.com 4495 days ago
Made Hot by: hbstuart96 on August 3, 2012 5:45 am
Are you putting your best foot forward with your business headshot or are you making some of these mistakes? Find out how these guys fared in our Business Headshot Makeover. Read More
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12 clever ways to brag without “bragging” online

Avatar Posted by amabaie under Public Relations
From http://www.seo-writer.com 4529 days ago
Made Hot by: LadySophy on June 30, 2012 4:51 am
You want people to be impressed. You want them to think you are the cat’s meow. But how do you build a reputation online without sounding, you boastful? Stuart McHenry shares 12 creative ideas. Read More
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Abercrombie & Fitch Caught With Their PR Pants Down

Avatar Posted by denissemarie under Public Relations
From http://prverdict.com 4538 days ago
Made Hot by: Chaos on June 22, 2012 4:56 am
The PR Verdict: “F” (Full Fiasco) for Abercrombie & Fitch. When a public company hits the headlines, the PR needs to move fast. What happened here?
Read More
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Why Networking Events are Worthless

Avatar Posted by GaryShouldis under Public Relations
From http://www.thesmallbusinessplaybook.com 4551 days ago
Made Hot by: cherry93 on June 11, 2012 5:16 am
Have you ever attended a networking event, excited at the prospect of meeting new and interesting people……and left the event with a headache and a hand full of brochures for exotic Acai Berry drinks and other useless marketing junk? Did you feel like you just wasted your time? Read More
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