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I met Ginerva from Six Apart at Blogworld in 2008. I use Six Apart's Typepad blog platform for all of my blogs and websites, and Six Apart just keeps getting better. Ginerva is the community manager for them, and she just rocks! Read More

The U.S. economy's worst recession in the post-war era has begun to turn for the better. Yet, despite the fact that the doom and gloom of the past 20-plus months may be behind us, entrepreneurs seeking to buy businesses still find it difficult to get banks to finance their purchases. Fortunately, there are a multitude of other options available to Read More

There must be good reason why Google, Bing and even Facebook are placing so much focus on improving search. comScore released their monthly report on global online search, and unsurprisingly, number of searches has grown to an amazing size. As Internet penetration deepens, search engines has become more people's common information resource. Onli Read More

Considering a social media strategy? Thinking about taking your first steps into the social media pool? Here is a good first step: reading this post. It's by Steven Groves, Chief Evangelist of www.thesocialmediabible.com. This trinity will serve as the foundation for your social media strategy. Read More

David Hauser, Co-founder and Chief Technology Officer of Grasshopper, joins hosts Anita Campbell and Brent Leary to share some insider perspective and personal insight into Grasshopper's recent successful re-branding marketing campaign in which the stars of the act proved to be (yep, you guessed it) edible chocolate covered grasshoppers. Read More

No one wants to spend money on new technology unless you really have to. Unfortunately, for many of us, we buy technology when what we have is no longer working. I've learned, however, that often times, keeping technology refreshed will help ensure you and your employees are working as productively as possible. Read More

Many conversion optimization cheerleaders who suggest larger buttons convert better, and some tests show even different colors can perform better. Marketing Sherpa credits cart button design as one of 7 tweaks that helped Newegg.com boost online sales by 30%. Read More

Identifying which customers represent the greatest value to your business helps you develop an effective marketing plan and put in place the marketing strategies and marketing tactics to: Retain your most valuable customers and keep them loyal, attract customers who have the same or similar characteristics to your most valuable customers. Read More

Many small businesses are hearing about social tools like Twitter, but they cannot see how those tools can help their business. This post, focused on restaurants, helps readers understand how Twitter can work for them. 7 great twitter tips for restaurants. Read More