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I am firm believer that the only social media strategies worth considering - are those that will yield a measurable business return.While fans, followers and other social analytics can be part of this process – they should never be the end game. Read More

The new Facebook Timeline layout for Pages doesn't go live across the board until March 30, but some have decided not to wait. Check out these 5 brands that are already rocking the new layout. Read More

The Facebook Timeline is not necessarily new, but it is making headlines all over again. Facebook recently announced that all Facebook pages will be convereted to the new Facebook timeline view by March 30, 2012. So, what is a brand suppose to do in the face of change? Change, of course. What is wi Read More

How shall we, the (smaller brand) facebook page owners can make use of cover photo for brand awareness? Here are 15 inspirational ideas (with examples) to rock your page! Read More

Data from ComScore shows falling time spent on Google's would-be Facebook rival, as bookmarking site Pinterest rises almost unnoticed to rival longer-established sites. Read More

Think you know all there is to know about social media? Before you answer, you might want to check out these four social media myths dubbed “unicorns-and-rainbows” by online marketing pro Dan Zarrella. If you’re superstitious about magical marketing quick-fixes, keep reading. Read More

all things Social Media – From the very early stages of what accounts to set up as well as how to maintain and monitor them from start to finish Read More

Among questions Ileane fielded from the BizSugar community were an inquiry about how much research should be done when preparing a blog post:
I’m always reading blogs and curating content on the web. That way I always have ideas for blog posts handy. Here’s what I use to curate content – Scoop.it Read More

What comes to mind when you hear the words “social media disaster?” Maybe the infamous “gettin’ slizzard” Red Cross tweet? Whatever comes to mind, you don’t want to be that brand that has a social media disaster in their history. Here are a few preventative tips. Read More