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You may not know it, but if you're taking a stab at social media marketing and you're doing it on a whim, then you're setting yourself up for failure. As with any other business tactic, you need to have a clear plan and manage expectations. Read More

Not long ago I wrote about the YouTube video sensation called “United Breaks Guitars.” It's a creative customer complaint in the form of a music video by a professional musician against United Airlines. (See “YouTube: Where Customers Get the Last Word.”) The interesting side note about this video is how it has set the stage for entrepreneurs pu Read More

Incorporate these seven traits, or habits, into your twittering and you'll be sure to be a more popular Twitterer. For an all around better time Tweeting, be quick to follow users exhibiting these traits! Read More

I have been saving my weekly Twitter updates on Social Media and posting them on my blog as a weekly digest. This has become a bit of a social media meme for me. It's also there for those people that don't want to scroll through all my Twitter updates to get to my Social Media Tips. Here's my 20 Social Media Tips Under 140 Characters (Part 3): Read More

Blogging is a great way to grow your business. It adds credibility to your business, helps brand you and your business and creates the kind of community and authenticity prospects are craving. Read More

With all the talk around here lately about social media's place in business, customer interactions and service recovery, and marketing strategies for growth, I've been thinking more about how the world of marketing and doing business has changed with the digital/social "revolution". Read More

Readers where asked to contribute their best Twitter small business tips. The collected tips were compiled into one free downloadable PDF document. Read More

Want to start a blog for your small business, but not sure what to write about? The best posts are like personal notes to your customer. Here's a starter list of topics to get you going. Read More

One of the major push backs I get surrounding twitter use for business involves the idea of ROI. It's a genuine concern and something that can feel very hard to measure for most businesses. It's rare when someone can effectively attract followers and blatantly sell something to that at the same time. In most social media settings it just doesn't w Read More